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Sorry I’m Not Sorry: Kat Von D Fires Back Over “Underage Red”


Tattoo artist Kat Von D has never really been one for political correctness, so the latest dustup over the naming in her makeup line is, in a way, almost to be expected. In fact, back in 2013, she already had one lipstick color pulled for being named “Celebutard”—a name that sparked outrage from groups such as the AADD (All About Developmental Disabilities). The latest name to generate controversy is “Underage Red”, which has come under fire due to the connotations that come with the use of “underage” in this context.

Yesterday, the artist wrote a lengthy Facebook post, giving a complete non-apology for her naming of the lipstick. The gist of her message: it’s about teenage rebellion—something most girls can relate to—and not about whatever perversions people have decided to associate it with.

These wild, and horrific accusations proclaiming that any aspect of my makeup line would ever promote the degradation of women, statutory rape, sexual behavior, human trafficking, underage drinking, or even idealization of fleeting youth, goes against everything I stand for. So, please excuse me if I find those articles and comments appalling and inaccurate.”

—Kat Von D

Perhaps the strangest thing about this is that both the “Celebutard” and “Underage Red” colors were released at the same time, so why all of the consternation now? It feels more like people finding a reason to get riled up rather than anything truly offensive on Kat Von D’s part. There are currently no plans to pull the color from shelves, and I applaud her for that decision. Sometimes it’s fair to step back and realize that you’ve inadvertently offended someone (see: “Celebutard”, which as an aside, wasn’t a great name to begin with) and sometimes it’s fair to throw up a middle finger and tell people to get over themselves. This case calls for the latter.

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